Tag: Marketing

Developing Your Own Best Marketing Practices

Developing Your Own Best Marketing Practices

There is no single “right way” to market your books. As with most things in the writing realm, marketing differs from author to author–and sometimes even from book to book. All the same, there is a lot of advice out there claiming to be “necessary” for your marketing to succeed, and it can be hard to know which tips are actually going to be useful. It’s overwhelming sometimes!

My intention with this post is twofold: First, I want to assure you that you can market the way you want to; marketing doesn’t have to be high-pressure if you don’t want it to be, and it doesn’t have to look a certain way. Secondly, I want to help you figure out the foundations of your marketing “personality,” as it were, so that you can filter marketing advice accordingly–keeping what fits your purposes and ignoring the rest.

Ready? Let’s get into it.

This post contains affiliate links, marked with an asterisk. Purchases made through these links earn me a small commission at no extra cost to you.

Determine Your Priorities

The first thing to know Continue reading “Developing Your Own Best Marketing Practices”

Why You Should Choose to Love Your Project

Why You Should Choose to Love Your Project

If you’ve started a project, chances are you love at least one thing about that project; otherwise, why invest time in it? But do you know why you love it? Do you know how to keep that spark burning once you hit the murky middle, you’re struggling to wrap up all your plot threads surrounding the climax, or you’re fighting through edits?

Today I want to talk about why you should choose something to Continue reading “Why You Should Choose to Love Your Project”

Building Your Community as an Author

Building Your Community as an Author

To finish up this series on investments to make as an author, I want to talk about building relationships through your author career. Relationships are another integral part of succeeding as an author, in all areas, so let’s talk about what kinds of relationships you need and how to build them up effectively.

Building Relationships With Readers

There are multiple ways to connect with readers, but the most obvious way is through books. Joining Continue reading “Building Your Community as an Author”

5 Steps to Requesting a Book Review

5 Steps to Requesting a Book Review

Today we’re going to be discussing something that I’ve seen a fair amount as a fairly experienced writer/blogger: requesting book reviews. So we’re talking about when you have a book and you’re reaching out to bloggers, asking if they’ll review it for you. I’ve been on both sides of this exchange, and there are some steps I’ve seen missed (or missed myself) that I’ve found are a key part of the review requesting process. So today I’m going to walk you through Continue reading “5 Steps to Requesting a Book Review”

Practical Tips for Using Pinterest to Increase Blog Traffic

Practical Tips for Using Pinterest to Increase Blog Traffic

Pinterest is the main source of traffic to this blog and has been since my site redesign in February. In the first week I got a total of about 4,600 views. On February 11th, the beginning of the second week, I got 877 views on one day, and that’s still my highest daily viewcount. Now, my usual daily viewcount is somewhere between ten and thirty, but prior to the redesign I’d been getting a max of about ten views a day. How did I use Pinterest to skyrocket traffic? Well, let me show you.

1. Update your account to a business

Once you update to a business account you’ll have access to analytics and thus be able to see how many clicks, views, repins, etc. your pins get. Plus you’ll seem more trustworthy to anyone stumbling across you. Continue reading “Practical Tips for Using Pinterest to Increase Blog Traffic”